In a challenging pharma sales environment (created in large part due to the pandemic), customers like HCPs still expect flexibility, empathy, and access to services that they’re used to from pharma…
Especially due to the pandemic, pharma leaders have become increasingly interested in solutions that can enhance their sales team's effectiveness. This is even more evident as field sales teams spend…

For pharma leaders, gaining transparency into a contact center’s performance can be difficult, especially when traditional call center quality monitoring (QM) may only deliver limited,…
Pharma companies invest a lot of money, time, and resources into developing effective contact centers to improve patient and HCP experiences. Call center agents are one of the most vital components…
As more and more companies adapt to the inside sales environment, pharma sales leaders are facing a new set of challenges. Now, they must contend with decreased productivity, a crowded virtual…
After monitoring tens of thousands of interactions between pharma sales reps and HCPs, our team at Centerfirst saw a huge opportunity to identify the top two leading indicators of sales success.…
In any time of crisis, contact centers become the centerpiece of communication with patients. This has been amplified by COVID-19, especially as interactions that may have taken place in person are…
In the July-August digital edition of their official magazine, PharmaVOICE released their list of the most influential people in the life sciences industry. According to the organization, PharmaVOICE…
A friend once told me, “Nothing is free, but some things are included.”
A question we often receive is, “What questions should be included in a Request for Proposal (RFP) for a bio-pharma contact center?” No two RFPs are alike but there are several questions that should…