At its core, sales is about building lasting relationships that bring value to both the business and the customer. Traditional face-to-face sales made it easier for pharma reps to connect with…

In a challenging pharma sales environment (created in large part due to the pandemic), customers like HCPs still expect flexibility, empathy, and access to services that they’re used to from pharma…

Especially due to the pandemic, pharma leaders have become increasingly interested in solutions that can enhance their sales team's effectiveness. This is even more evident as field sales teams spend…

Pharma companies invest a lot of money, time, and resources into developing effective contact centers to improve patient and HCP experiences. Call center agents are one of the most vital components…

As more and more companies adapt to the inside sales environment, pharma sales leaders are facing a new set of challenges. Now, they must contend with decreased productivity, a crowded virtual…

After monitoring tens of thousands of interactions between pharma sales reps and HCPs, our team at Centerfirst saw a huge opportunity to identify the top two leading indicators of sales success.…