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Category: patient centric
What Our Pharmavoice 100 Award Means for the Future of the Patient Experience

In the July-August digital edition of their official magazine, PharmaVOICE released their list of the most influential people in the life sciences industry. According to the organization, PharmaVOICE…

Patient Centricity – A Clear Focus For Cbi’s 16th Annual Bio-pharma Contact Centers Conference

CBI’s 16th Annual Bio-Pharma Contact Centers Conference in Philadelphia was another big hit with bio-pharma contact center leaders this year. As usual, the conference delivered excellent real-world…

Three Steps to Protect Your Patient Support Program from “White-coat Sales” Concerns

In May 2017, Novo Nordisk settled a lawsuit that alleged it ran an illegal marketing program to increase sales of its diabetes products…

Is Your Company Truly Patient-centric? Three Ideas That Can Help You Get to Yes

Patient-centricity is a popular buzz word in the healthcare industry. We’ve all read the articles and perhaps attended recent conferences that highlight a new focus on the patient. Is this really…

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